Youth spend more time on Web than TV-study:

NEW YORK, July 24 (Reuters) – Teenagers and young adults spend more time on the Internet than watching television, indicating a shift in media consumption for a demographic prized by advertisers, said a new study released on Thursday.

The survey of 2,618 people, aged 13 to 24, was conducted by independent research firms Harris Interactive and Teenage Research Unlimited in mid-June on behalf of Internet media company Yahoo Inc. (nasdaq: YHOO – news – people) and media services company Carat North America.

On average, young people said they spent nearly 17 hours online each week, not including time used to read and send electronic mail, compared with almost 14 hours spent watching television and 12 hours listening to the radio, the study said.

A majority of youth polled said they are also likely to be engaging in other activities while using the Internet, such as listening to radio or talking on the telephone. Many said they were most likely to look on the Internet for information on movie and music reviews or celebrity news.

“While other generations are more likely to be wed to a single type of media…today’s teens and young adults are not overwhelmed by the abundance of media choices…but rather feel empowered by it and are able to multi-task,” the study said.

Wenda Harris Millard, chief sales officer at Yahoo, said teens and young adults are using the Internet as the “hub” of their media activity.

“There’s a lot in the study that shows this is a primary medium for information, product information, pricing information, school needs,” she said. “It would never occur to them to go to a newspaper to look up a movie time.”

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